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Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.Still, there are some content marketing agency truths that you must know to explore where it’s all heading!Most content marketing agencies don’t market content Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.Most SEO agencies don’t know the ABC of content marketing. Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.Most content marketing agencies are concerned about planning and not execution.It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.Now, with this type of thinking, you can only assume where will these agencies land and in what state?Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.Most content agencies still consider content marketing as a campaign Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.You just need to come out of the shell that this is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a ‘program,’ the more your business will evolve over the time to get the success that your services and products genuinely deserve.

Once used only by tech geeks and advanced folks SEO software has become a must have instrument in the toolkit of webmasters, bloggers, website owners and everyone who has a website. On every corner we hear that SEO is not rocket science. It’s not, but online competition has become extremely tough in the recent years. With everyone and his dog doing SEO you need to be a second faster, go an inch further and do a bit more to rank a spot higher than the next guy on the block. Doing everything by hand is no longer an option.The amount of work a SEO has to do every day has become so large that whether to use SEO software or not is no longer a question. The problem every website promoter is concerned with is what SEO tools to get in order to become smarter, quicker and better equipped then the competition. The market is oversaturated with SEO software solutions both free and paid ones. Free tools can be a great help but they still lack a lot of features you can only get in paid software. Although paid doesn’t always means good. Today there are a lot of scams that guarantee you top rankings overnight but never deliver on the promise. So it’s best to stick with a well-known and respectable brand.The established names on the market of SEO software are SEO PowerSuite, SEO Elite, IBP (short for Internet Business Promoter) and Web CEO. These products have been around long enough to earn respect, loyal customers and good reputation (although SEO Elite seems to spoil it by featuring fake testimonials on their website). Now let’s see which package the best fits your needs and budget.Pricing:Internet Business Promoter: $249.95
SEO Elite: $167 or $47/month
Web CEO: $199
SEO PowerSuite: $249.00So SEO Elite and Web CEO are a bit cheaper than IBP and SEO PowerSuite but let’s see what functionality each package offers:Keyword ResearchSEO Elite: not included
Web CEO: 1000 keyword suggestion limit
IBP: no keyword limits
SEO PowerSuite: no keyword limits; 10 different keyword research methods.Onpage OptimizationSEO Elite: partially
Web CEO: yes
IBP: yes
SEO PowerSuite: yesLink building, rank checking and reporting functions are presented in all SEO softwares, but they differ greatly in options, limits and features.

Corporate finance management is a branch of finance that refers to the management of financial resources of a company. The main objective of corporate financing is to maximize the company value by making proper allocation of financial resources, along with taking care of the financial risks. Finance management focuses on analyzing the financial problems and devising the universal solutions, which are applicable to all kind of companies.There are various topics, which are covered under the study of corporate finance such as working capital management, inventory management, debtor’s management, dividend policy, short term and long term financing and financial risk management. Each of the above mentioned subjects make use of different financial tools in deciding the allocation and management of resources among most competing opportunities. It is one of the highly discussed topics due to its own importance in growing economy of any country.Finance management is an absolute necessity for all types of business organizations. Earlier it used to be the part of overall finance management of a firm. But, over the last one decade, it has emerges as a separate discipline altogether. Today, in both large and medium sizes corporations, there is a dedicated department involved in taking care of the corporate finance management of the company.Professionals involved in this profession have the responsibility to maximize the company’s profit, shareholder’s wealth, capital budgeting and identifying the areas of financial resource allocation. Since, the areas involved in the discipline are critical and thus require special set of skills in the professionals for efficient handling of the job responsibility. One of the best ways to get into organizational financing is get enrolled into finance management courses, offered by various finance institutes across the country.Courses in finance help the students to plan and act to resolve the whole conundrum of finance. The course curriculum of the finance courses includes a detailed study of different subjects like micro and macro economics, accountancy, personal and corporate finance, merchant banking, investment banking, financial markets and derivatives, the venture capital, mergers and acquisitions and many others. The detailed study of these subjects gives an overview to the students about the true picture of the industry. Finance courses are a gateway to enter into the world of corporate financing. The future in corporate financing is very bright and is likely to show tremendous growth for next few years to come ahead, which is a positive sign for the aspiring students.

Valentines Day is one that many people look forward to. This is mainly because it is a day of great fun and entertainment. There are so many people that continue to make the day more special every year. The day is not an ordinary one because it is set aside to celebrate and rekindle love in people. Therefore, it calls for entertainment. To have fun on this day is what all people with a heart to love should do. However, it is vital to keep in mind that having fun has its own limits. There are so many people who continue to make the mistake of having fun while hurting them. For example, getting high on harmful drugs is a sick idea of fun. When you want entertainment, you look for something that will leave you in one piece. Therefore, entertainment on Valentines Day should be safe. When you are safe, you will definitely be happier with your life. This is not to say that you do not go wild. Go wild with all good things. For example, if you have never stood up before people, it is a good time to think karaoke. Good and clean entertainment on Valentines Day is what all people need.Entertainment on Valentines Day will be determined by the kind of things you love. For example, if you are a soccer fan, it is time to buy tickets for the valentine’s match that will be playing near you. Keep in mind that entertainment to different people can mean different things. What will make one happy might not make the other happy. For couples considering entertainment on Valentines Day, it is probably a good thing to compromise. This is the time to look for something that will work for both of you. In many instances, couples give up their idea of entertainment to enjoy the company of each other. They also take the time to come up with their very own entertainment. Your lover is a person who should be your focus on this special day. For this reason, you have to do things for each other. Celebrate love together and you will be entertained. Lovers can also go down memory lane and rekindle some of those lost frames; there is nothing more entertaining than this.Entertainment on Valentines Day for your children needs to be very creative if they are going to enjoy themselves. Consider their ages and make sure that everyone is happy. There is nothing more interesting than having all the right information in regard to suitable entertainment for your kids. Let this information come from the children. Younger kids will be happy to play with others while bouncing on castles. Teenage kids might want to go out with their boyfriends and so on. Kids should have their fair share of entertainment so that they can fully be happy on this special day of love. Keep in mind that good entertainment will always leave you refreshed and happy to face the future.

Whether you own an offline business or online business there so many ways you can market online. We understand that we can use paid or free methods. Without any doubt, paying for advertising will result in faster results. But it does not guarantee better results compared to free methods as it depends on the type of objective that you are trying to achieve.There are various objectives that can be achieved from marketing your business online:a) Brand Buildingb) Lead Acquisitionc) Sales Conversiond) Providing customer support and interactione) Providing business informationBrand BuildingOne of the top objectives for marketing your business is to promote your brand, products and services. You want to let the online market know about your brand name. Let them be familiar with your brand and products offering. Hence, you want to increase brand exposure and brand recognition. If this is your main objective, paid advertising will yield you faster and better results.Lead AcquisitionAnother objective when you market online is to acquire leads so that you can continue to promote to your prospects. In this scenario, both free traffic and paid traffic can be equally effective. For free traffic, you can use popular social media or guest blogging to advertise your business. You can also use paid advertising to directly advertise your business.Sales ConversionWhenever you do a business, you want to have revenue and sales so that you remain profitable. Paid advertising will be very effective if the advertising is targeted at a group who is familiar with you and looking at the possibility of how your service or product can help them to solve their problem. Having said that, it does not mean that free traffic method does not work, it can work too if you manage it well and send targeted traffic.Providing Customer Support And InteractionAs you now have an online presence, it is also essential to provide online support to your customers and potential customers. Some free ways to do this when you are marketing online include having your own help desk and forums. The more popular way nowadays is to use Facebook to interact with prospect and customers. So when you are marketing online paid traffic may not be able to help you achieve this objective.Providing Business InformationThe last objective is to provide information to the online visitors and this can be done via both paid and free marketing methods.So, you need to decide what marketing objective are you trying to achieve and also if you have budget for the advertising. As long as you are willing to test and do something about it, you will be able to achieve some result.

Personal loan is a comprehensive term for any loan, which does not have a limited purpose. Personal loans are very popular among the people because of its unique advantages and flexibility in the loan structure. Personal loans are available from different sources such as banks, private lenders and credit card companies. Now, acquiring a personal loan is an easy task as the online loan application and loan approval has helped considerably to reduce the task involved in the loan processing. However, the processing time will differ slightly according to the type of personal loan.Personal loans are available in most categories of loans such as secured, unsecured, equity, refinancing, and payday. Even though the horizons of most of the loans will intersect with each other, the personal loans are generally categorized into secured loan and unsecured loan. The secured personal loans are based on the collateral security of any of your assets. Home equity loan can also be considered as a secured personal loan. The secured personal loan does not arise any risk for the lenders and they are more lenient about the terms and conditions. You can enjoy cheaper interest rates and an extended repayment schedule, using the secured personal loan.Many lenders readily offer unsecured personal loans also. The unsecured personal loans have the unique advantage of quick processing as it does not involve any property appraisal and needs only a less documentation. The unsecured personal loan does not arise any risk for the borrowers, as it does not require any collateral security, but the lenders are stringent about the conditions since they are risking their amount. The unsecured personal loans may be characteristic of quick turnaround time as the lender will be in the urge to get back the money. However the risk involved in the unsecured personal loans are compensated by levying high interest rates. The credit card loans and payday loans can be reviewed as types of unsecured personal loans.The eligibility criteria to apply for the personal loan include employment for at least the last three months, and the income proof. The credit is not a considerable criterion for personal loans and some lenders are ready to offer personal loans to bad credit people too. However the interest rates of bad credit personal loans are considerably high.The personal loan can serve you for any purpose irrespective whether it is a necessity or luxury. Generally personal loans are used to meet the expenses such as home improvements, wedding, purchase of a vehicle or any appliances, children’s education, cosmetic surgery, luxury holiday or funeral cost. The most appreciated use of personal loan is for debt consolidation, which may even help you to improve your credit score, if you successfully follow the repayment schedule.However, the selection of the personal loan has to be done carefully. The high interest rate will be certainly a matter of concern. Moreover the annual percentage rates will vary with lenders and some lenders may include hidden charges apart from the normal processing fee. However, intensive market search and comparison of multiple lenders will help for an intelligent personal loan decision. The good credit may also help you to get the personal loan with maximum profitable rates.Personal loan is a beneficial financial instrument to meet your money crisis in the emergencies. However, you must be capable to manage the loan repayment effectively.

IntroductionThe shrinking economy in the United States has affected the payment capability by the auto loan clients. Statistics show that 90 per cent of auto loan in the US are delinquencies for indirect loans during the economic turn down. This implies that they are late payments. Usually auto loan payments delinquencies occur where borrowers fail to remit their down payments in the prescribed time frame resulting to delay. There are numerous factors that an auto loan client servicing a loan should exercise so as to keep a good credit score for future auto loan acquisitionPay more of the monthly down paymentUpon the granting of an auto loan, an auto finance company usually calculates the monthly down payment based on yearly interest rate, loan amount advanced and the period of payment. These parameters determine the total amount of loan payable. It is from these grand amounts that monthly down payments are calculated. It is advisable that you sometimes pay more than the minimum down pay. This brings out the impressive that you are a disciplined client and you are not struggling to pay the loan. Your credit score is boosted.Avoid bankruptcyBankruptcy implies that you are out of cash for the most of the loan period. The resultant is either a late payment or evading down payment. As a borrower, you must work hard to see that you have cash for better part of the year or loan period. You are able to pay the minimum down payment and even higher than the minimum. Any state of bankruptcy will taint your credit worthiness and the credit score falls drastically. Your future ability to borrow is compromised.Avoid late payment of regular billsYour household bills payment patterns are considered by the financial institutions when calculating your credit score. Late payment of your most important bills signifies that you are undisciplined or you are struggling with cash management. Your late payment of rent and electricity bills will depict a negative score of your credit analysis. This has a negative impact on your future auto loan projects.Avoid payment delinquenciesAuto loan payment will determine your credit score whether it is done promptly or late. Incurring subsequent late payments of your down pays leads to increased delinquency levels. This means that you take too long to pay your minimum monthly pays. These delays are reflected in your credit score report thus affecting your future loans.Avoid borrowing to repay another loanWhen you are faced with uncertainties in your finances, you are most likely to borrow another financial lender to repay an existing auto loan. When you do this your credit worthiness is adversely affected. A tarnished credit worth implies that your next loan acquisition will attract high interest rates. It also will require you to place collateral against the loan thus risking losing them. You will be limited to particular amount of loan from which you cannot exceed that amount.Observing aforementioned measures will reduce late payments and possible non payment of monthly down pays. This will in turn improve the borrower’s future car loan application and approval prospects.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.